Optimise your website for search engines
The best way to get the attention of people who are ready to buy what you're offering is to show up on page one of search results. When people know what they want, but they don't know where to get it from yet, they will search for it on Google.
Show up in search results
Ever tried to google yourself, and nothing shows up? We'll figure out what's going wrong and fix it right up. If you want to learn how to manage your own SEO, we can teach you with our 1:1 or group training sessions.
Why is SEO important?
SEO gets attention from potential customers who don't yet know about your business. It depends on keywords and phrases - people put what they want into a search, and then google shows them the most relevant results. SEO is important because it focuses the things you do on what you’re hoping to achieve - so you’re going in with a strategy.
How does SEO work?
It's definitely not a matter of "build it and they will come" to show up in search results. You're dealing with an algorithm that is trying to show those searching the most relevant results. You need to provide the algorithm with reasons to show you over your competitors. Among other things, it's about building authority around the keywords and phrases that are associated with what you offer.
Get the basics of SEO right
There are endless things you can do to improve your SEO, but it begins with strong foundations.
Many people find that a fundamental optimisation of their website can land them in the top results. Google results depend on a number of factors, and the biggest one for most businesses is what their competitors are doing. In order to rank above them, you just need to show Google that you’re a little better than they are.
We’ll help you get the fundamentals sorted, so you won’t need to worry about the techy stuff. From there, we can guide you on how to grow your ranking, and gain control of more search terms over time.
